This poster depicts ordinary men who seem to to ordinary jobs stepping up to enlist in the army. As the line continues, more of the men are in uniform, suggesting that no matter your previous occupation, once you enlist you are part of the army. It also has the words “step into your place” which is to say that the reader is to join the other men of Britain in the war.

This poster features Lord Kitchener, a high-ranking well-known army officer. This poster shows Lord Kitchener pointing at the viewer saying that he is needed to fight in the war to save their country. In chapter three of his work  “The Great War of Words: British, American, and Canadian Propaganda and Fiction, 1914-1933,” Peter Buitenhuis asserts that this poster is the most popular recruiting poster produced by Britain for this war (Buitenhuis, p. 24). Buitenhuis also believes that it may have been inspired by Arthur Conan Doyle’s “To Arms!” which was a short article published in late September about the war and had the aim of recruitment. This poster is a call to action, it evokes feelings of nationalism, the urge to help fellow British men and it makes the reader feel needed.

This poster is a call to action that encourages men to join the war effort. It shows a line of different-looking men in uniform. This evokes a feeling of comradery, a British man would feel that he wants to support his countryman in the war. Between two of the men, there is a sign that reserves the spot for a “fit man”. This, in essence, is a compliment to the reader but may also make him feel he has something to prove. He may feel that he needs to show he is the right fit for the army and volunteer for recruitment. Last, the words on the top and bottom make the reader feel that they are needed by their country.